For Quirky Living Spaces: TOILETPAPER Opens Its First Shop In Milan With Seletti

TOILETPAPER, the image-only magazine created by Maurizio Cattelan and Pierpaolo Ferrari,  with the Italian design brands Gufram and Seletti  have launched their first shop in Milan, where the public will be immersed in a signature TOILETPAPER living space. For the first time ever, the opportunity to collect all origional creatives designed by the duo presents itself and us Sparrows couldn’t be more excited!

Celebrating 1 million copies of the magazine, a special gold vinly featuring Daft Punk Classic Track “Da Funk” : the first 100 limited edition discs will be exclusively sold at the Toiletpaper shop, before the global launch in October.


From September 21 to October 2, the space of via Vincenzo Capelli – Porta Nuova will be invaded by an original set up with the Seletti wears TOILETPAPER collection and the Gufram projects designed with the magazine.

Toiletpaper store

Toiletpaper insides

This creative collaboration of geniuses would undoubtedly give birth to unconventional furniture, reinterpreting the irreverent pop spirit of radical design in a contemporary key. In the shop will be available SOAP, GOD, and THE END – in the ‘granite’ and ‘Carrara marble’ editions.

Toiletpaper Displays

SOAP is a giant pouf in the shape of a bar of soap, a solution to the perennial problem of dirt in the house; GOD represents an ode to fertility inspired by the shape of the Cactus designed by Drocco&Mello, one of the most prized and popular products from Gufram; THE END is an ironic epitaph created by Maurizio Cattelan and Pierpaolo Ferrari to sanction the “end“ of the Gufram brand – but also suggest its new beginning.

In the shop the public will have the opportunity to buy the complete Seletti Wears TOILETPAPER collection: tin tableware (plates, cups, bowls, glasses, baking tray, tea pot) and porcelain plates, along with soaps, tablecloth, mirrors, coffee tables, tote bags, pillows and umbrellas.

Toilet paper shop

Image Credits : Seletti

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